Before we discuss the need to embrace conversational sales for your business, let us understand this new term Conversational Sales and Marketing
Conversational Sales & Marketing is a one-on-one approach which allows you to move more consumers down the sales funnel quicker. Consumers also feel more of a connection to your brand when the interaction is more humanized and real time.
What is a Chatbot?
A Chatbot is a software-programmed, conversational agent which is able to understand human text/speech inputs and respond back with a meaningful answer, in the most natural (read human) way possible.
Chatbots have the ability to simulate entire conversations with humans and the more you interact with them, the more they learn and improve.
Chatbots are integrated into almost every customer-facing web or mobile application. Google Assistant, Alexa and Siri are the most common examples of highly-efficient chatbots.
On March 24 2017, at Tempe — Arizona a Self-driving Uber Volvo was involved in a crash with a human driven Honda CRV. Luckily, no one was injured.
Uber stopped its self-driving services immediately and launched an investigation. As per the reports, the Uber car was not at fault and it was following the rules of the road to perfection.
Nevertheless, there were witnesses who observed that if there was a human behind the wheel, this incident could have been avoided.